# About Simpled.ai

*Updated 2026-08-25. Simpled.ai is an AI whiteboard animation tool built by Makai Care in San Francisco. What the product does, who it is for, how it is priced, and how to reach the team.*

Simpled.ai turns a plain-English prompt into a hand-drawn whiteboard explainer video. It is built and operated by Makai Care, a company registered at 650 California Street, San Francisco, CA 94108, United States.

## What Simpled.ai is

Simpled.ai is a web application that generates whiteboard animation videos from text. You describe the thing you need to explain -- a medical procedure, an onboarding flow, a compliance rule, a product pitch -- and Simpled.ai writes the script, illustrates each scene, records an AI voiceover, animates the drawing, and returns a finished MP4.

The whiteboard renderer produces hand-drawn black-and-white line art; a motion-graphics mode is in beta. The product narrates in 29 languages and exports in both 16:9 horizontal and 9:16 vertical. Videos run from 30 seconds to 10 minutes. There is no timeline editor, no asset library to search, and no animator to brief -- the whole job is the prompt.

Simpled.ai is not a general-purpose video editor and does not try to be. It is built for one job: explaining something visually, quickly, at a volume that a human animation pipeline cannot match.

## Who builds it

Simpled.ai is a product of Makai Care. The company is based in San Francisco, California, and operates the product globally over the public web at https://simpled.ai.

The same engine powers every use case on the site. The solution pages -- healthcare, education, marketing, sales enablement, internal communications, L&D, and creator content -- are the one engine tuned for a particular audience, not separate products with separate roadmaps.

## Who uses Simpled.ai

The common thread is a team that has to explain the same thing many times, to people who will not read a document.

### Healthcare and patient education

Clinics and health systems producing pre-procedure explainers, medication instructions, and discharge guidance in the languages their patients actually speak.

### Learning and development

L&D and compliance teams turning policy documents and SOPs into short modules that land in an LMS instead of a slide deck nobody opens.

### Marketing and sales

Teams that need a product explainer this week, and a second version for a different segment next week, without booking an animation studio for either.

### Creators and educators

Faceless YouTube channels, course authors, and teachers producing consistent visual explainers at publishing cadence.

## How it is priced

Pricing is credit-based: one credit renders one minute of finished video. The free tier grants 10 one-time credits with no card required. Paid plans start at $29 per month and scale to 500 credits per month; Enterprise is quoted. Credits on paid plans reset monthly and do not roll over.

The current, machine-readable price list is published at /api/v1/pricing and mirrored in the structured data on the homepage, so an agent never has to scrape a pricing table to quote a number.

## For developers and AI agents

Simpled.ai publishes a public, unauthenticated REST API for product facts -- capabilities, pricing, solutions, and guides -- at https://simpled.ai/api/v1, described by an OpenAPI 3.1 document at https://simpled.ai/api/v1/openapi.json.

Video generation runs on a separate, key-authenticated API at https://api.simpled.ai, documented interactively at https://api.simpled.ai/docs. Start at /developers for the full picture, or read /agent-instructions.md if you are an autonomous agent deciding whether Simpled.ai is the right tool for a job.

## Contact

Support and general enquiries: manav@simpled.ai. Sales and Enterprise: sales@makai.video. Book a 30-minute demo at https://cal.com/makai/30min. Full details on the contact page.